Shopify stores, themes & apps, made to measure
A design and development studio for Shopify brands, based in Montréal.
Selected clients
Brands we've built for. Sometimes a whole store, sometimes one app or integration, sometimes years of steady improvement.
We're a small team of designers and developers in Montréal. We design, build and look after Shopify stores: the theme customers see, the apps behind it, and the systems it has to talk to.



Name labels for kids' gear
InchBug
InchBug makes personalized name labels for baby bottles, water bottles and school gear. It's the client we do the most for: the storefront theme, the custom apps that run behind it, and the personalization flow where parents make each label their own.
- Theme design and development
- Custom apps and admin tools
- Product personalization
- Ongoing improvements
What we do
Stores and themes
New builds, redesigns and migrations, then the steady work after launch. We design and develop themes that load fast, work for everyone, and stay easy for your team to edit.
- Custom theme design and development
- Redesigns and migrations
- Speed and accessibility
Custom apps
When the App Store doesn't have it, we build it. Private apps and admin tools shaped around how your team actually works, not the other way round.
- Private and custom apps
- Admin tools and extensions
- Checkout and discount logic
Personalization
Builders and customizers that let shoppers make a product their own, with a preview they can trust and an order your production team can use as-is.
- Product builders and customizers
- Live previews
- Production-ready order data
Integrations
We connect Shopify to the rest of the business, so orders, inventory and customer data end up where they should without anyone retyping them.
- Fulfilment, inventory and ERP
- Marketing and customer data
- Custom middleware and APIs
Our own app, on the Shopify App Store
Otherwise
For when a simple discount isn't enough. We built Otherwise so merchants can set up tiered, mix-and-match and conditional discounts, delivery and payment rules, and checkout limits without writing code. It runs on Shopify Functions.
- Tiered, mix-and-match and conditional discounts
- Delivery and payment rules
- Checkout limits and bundles
- Works with Sidekick and other AI agents





Brands we've worked with
Not every name here was a full website. Some were one app or one integration, others were years of continuous work. Ask us about any of them and we'll tell you exactly what we did.
What clients say
Rated 5.0 across 57 reviews on the Shopify Partner Directory, from 2011 to 2025. A Shopify Partner since 2009.
1 of 57
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“Alex brought clarity, structure, and execution to what had been a chaotic process.”
Luc Vincent Store build or redesign -
Rated 5 out of 5.
Fund Forward Custom apps and integrations -
“It is worth every penny, and we’ve found a great asset.”
World of Wool Custom apps and integrations -
“Help solve some major issues regarding our checkout.”
King Crab Legs Company Custom apps and integrations -
“He got our international expansion logic done quickly and thoughtfully.”
Revel Cider Custom apps and integrations -
“…he is absolutely phenomenal at what he does.”
Shopify merchant -
“He’s smart, responsive, and performs high quality work.”
Pippa & Julie Custom apps and integrations -
“ShopifyPlus knowledge is second to none, great at design and coding.”
Toy Universe Custom apps and integrations -
“Incredible service and very smart team!”
I Love Basketball Training Custom apps and integrations -
“In less than 2 months they delivered way more than expected.”
Coastal Scents Custom apps and integrations -
“He can accomplish miracles in a very short amount of time.”
Shopify merchant Store migration -
“He understands quickly, works fast and his knowledge of Shopify is incredible.”
Eazywallz Custom apps and integrations -
“If we could give more than 5 stars we would.”
Thinx Store build or redesign -
“It was honestly done a lot quicker than I expected.”
AyaZay Wedding Shoppe Custom apps and integrations -
“Prompt and excellent work.”
Lust Copenhagen Custom apps and integrations -
“They sorted out a major issue for me in a super prompt manner.”
HinduReligiousItems.com Custom apps and integrations -
“I will recommend them very much.”
Pelechecoco Custom apps and integrations Rated 4 of 5 -
“Job was completed before my other enquiries even came back with a quote.”
MISS FOX Boutique Custom apps and integrations -
“…who was able to complete the work same day…”
Shopify merchant Custom apps and integrations -
“…he set timelines and even delivered before the set timing.”
OWN THE COUTURE Custom apps and integrations -
“…even made some suggestions that I had not even considered.”
Shopify merchant Custom apps and integrations -
“He explains things clearly and makes constructive suggestions.”
HIP AND BONE -
“Would not hesitate to work with him again.”
Reboot with Joe Store build or redesign -
“First of all, I have to say that Alex did a great job.”
xxClementine Fields Custom apps and integrations -
“I am blown away with the work that Alex did for me.”
Shopify merchant Custom apps and integrations -
“SpicyDesign is top notch and they are the best at what they do.”
Ice Bags Direct Custom apps and integrations -
“Alex is very service-minded and really tries to understand your business and your objectives.”
Shopify merchant Custom apps and integrations -
“Alex was awesome to work with!”
Shopify merchant Custom apps and integrations -
“He went above and beyond with help.”
The Organic Mattress Custom apps and integrations -
“Truly an expert.”
Shopify merchant Custom apps and integrations -
“Alex came in and saved the day.”
Shopify merchant Custom apps and integrations -
“Working with Alex was a pleasure.”
Shopify merchant Custom apps and integrations -
“The end result is AMAZING.”
Shopify merchant Email marketing -
“One day and everything was completed.”
Canadian Waterfowl Supplies Custom apps and integrations -
“Just cannot go wrong working with Alex!”
Shopify merchant Custom apps and integrations -
“Do not hesitate to work with Alex.”
Power Sound Audio Custom apps and integrations -
“Alex was patient, responsive, and delivered what he promised.”
Shopify merchant Custom apps and integrations -
“I am very happy with the results.”
Lucinda Technology Solutions Custom apps and integrations -
“Within 24 hours of initial contact, the project was already completed.”
Shopify merchant Custom apps and integrations -
“Very quick response and very helpful.”
Modern Original. Custom apps and integrations -
“They answered every email very quickly and were very professional.”
Ice Bags Direct Custom apps and integrations -
“You solved our problem extremely fast.”
Shopify merchant Custom apps and integrations -
“…I was blown away by the work, and the great customer service!!”
Shopify merchant Store build or redesign -
“We look forward to continuing our work with him.”
HENGSTNYC Custom apps and integrations -
“He solved our small but troubling template issue remarkably fast.”
Shopify merchant Theme customization -
“Alex did an excellent job with our website!”
BoatToys.ca Custom apps and integrations -
“I usually hate web guys, but Alex rules!”
3E Love's Wheelchair Heart Store build or redesign -
“Spicy was a dream - fast, responsive, super helpful.”
Deck Towel Custom apps and integrations -
“…he was able to get the problem fixed with less than an hour’s work.”
Peter Cox Photography Theme customization -
“…his passion is seen through his work.”
Hudson+Bleecker Theme customization -
“We will definitely do business with him again and would recommend him to anyone.”
Shopify merchant Store build or redesign -
“He was fast, efficient and extremely helpful.”
Shopify merchant Custom apps and integrations -
“I’ve never met a faster worker.”
Bont Skates Custom apps and integrations -
“If you need a professional job done quickly, this is your man.”
Bont Cycling Store build or redesign -
“Thanks for great work, completed quickly and exactly what I wanted.”
Rachel Lucie Theme customization -
“His customer service is impeccable.”
Shopify merchant Store build or redesign -
“On time and efficient work.”
CoinMaison Store build or redesign
Tell us what you're building
A new store, a theme that needs rescuing, an app nobody else will build, or a system Shopify has to talk to. A few lines is enough to start.